Monitoring if a website is available is simple enough with the SCOM 2012 Web application availability wizard but what if you want to check if a specific word appears on that page?
In order to add this additional criteria to your web application monitor first open your web app and click on Change Configuration:
Then in the section titled alerts tick the box for Content Match, then choose if the word or phase you are looking for must be present or missing and type the word or phrase into the criteria box. In this example an alert will be generated if my page does not contain the word Demo.
And there you have it a web application which will alert you if a word appears on a monitored web page.